October 21, 2020 9:38 AM

Identifying Sources for a D&I Audience

In our upcoming webinar, D&I Beyond the Tech Stack, we discuss the various aspects of diversity and inclusion in recruitment and how to create a roadmap for a successful D&I rollout.

In this series of short articles, we’re giving you a brief introduction to the topics that we’ll cover during the webinar itself.

Last time around, we talked about asking the right questions in the D&I hiring process. This time, we’re going to touch on how to find the right sources for the right target audience that should, in theory, help you meet your D&I goals.

Our speakers for the webinar, Tom Jones of Vera Whole Health, Joanne Lockwood of SEE Change Happen, Jim Berrisford of Rezoomo and Joe Aburdene from vsource have some great insights on the topic which they will share on November 11th.

For now, here’s a taster of what they’ll discuss.

Leveraging your current assets

Unsurprisingly, the implementation of diversity and inclusion initiatives often requires new training, tools, and updated processes. But there’s also a case for leveraging what is currently at your disposal before investing in the necessary additional resources.

So how can we use existing assets to help identify new sources for a D&I audience?

Sometimes, the simplest answer is the correct one — ask your employees.

Or to be more specific, speak with your employee resource group (ERG) and simply ask them where you can find your target audience. This will help you to identify jobs boards, forums, and social media channels that are most likely to have a high ROI.

This, along with attending webinars on the topic, was an approach Tom took with Vera Whole Health that complemented his use of vsource’s diversity package.

Another method used by Tom was to ask his recruitment team to look into the existing tools and solutions that they already had. He wanted them to see if they could leverage these tools in some creative way to pinpoint the data they needed.

It’s incredible what you can do with the assets that are already at your disposal if you try to think outside the box.

Aligning brand image with D&I goals

Your brand image on social media in particular can have a hugely positive impact on your D&I goals - if handled correctly.

Again, this may require the help and expertise of your ERG or employees that may identify with specific demographics within your target audience.

They can advise on your long-term strategy for brand image on both your website and social media platforms. Listen carefully and be sure to implement any changes in brand tone throughout your brand messaging.

Just to note that we can’t overemphasise enough our use of the phrase ‘long-term strategy’. There are no quick fixes when it comes to D&I and that’s particularly true when it comes to brand messaging.

Be subtle in your changes and think of the long game.

As we said earlier, this is just a taster of what we have in store for those who attend our upcoming webinar. If you’d like to register your interest or reserve a spot for November 11th, go ahead and click the link below.

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